Wajdi Wadi, Holy Land's founder, originally moved from Kuwait to the United States to attend college. Later seeing an opportunity in Ali Baba Bakery, he purchased the business with the help of his uncle.
Wajdi's vision soon brought the business to a small neighborhood in Northeast Minneapolis under the new name Holy Land.
Beginning in an 800 sq. ft. storefront, Holy Land found a niche as a Middle Eastern deli, bakery and grocery store. Wajdi created a recipe for success by offering specialty products that could not be found anywhere else. Using a recipe handed down from his grandfather, Wajdi started making what would become award-winning pita bread.
By 1993, Holy Land had outgrown its original storefront location, while City Pages named it the "Best Middle Eastern Deli." In 1995, Wajdi's brother Majdi came from Jordan to join the family business. From here, the brothers Wadi focused on how best to meet the needs of Minneapolis. The menu expanded as customers clamored for the delicious, healthy food they were cooking up.
Holy Land serves customers yearning for authentic Middle Eastern fare but serves their community as well. Majdi has worked within the community and the various cultures within it, developing a broader business base. The Star Tribune labeled Holy Land "a mecca for the international shopper," but it has become much more‚Äîit's become a mecca for Minneapolis' growing diverse community.
Holy Land distributes its products to many local stores and co-ops throughout the Twin Cities as well as neighboring states. Though business continues to grow, the family remains committed to their original goal of providing quality food with a friendly family atmosphere.