Nomi bars began in Ross Pomeroy's kitchen. Following the discovery of a year-old snack bar in a hidden nook in his backpack, he was shocked to discover that it tasted exactly the same as it did on the day it was purchased. Not good. Here was a bar that was, first and foremost, made to last, not to eat. There had to be a better way: A fresher bar that was made to eat, not to sit on a shelf. That day, Ross created Nomi Bars.
Unlike other bars, Nomi bars were not dried out, did not contain preservatives, and only used a simple slate of ingredients. As a result, Ross' creation had a much softer texture and brighter flavor that other bars couldn't match and a rich balance of nutrients that filled you up without making you feel bad. To keep his bars fresh, Ross kept them in the fridge – though they rarely lasted long after they were made!
To bring Nomi bars to the world, Ross joined forces with his business-minded twin brother, Will, and three childhood friends, Tom, Mike and Austin. Together they spent three years worth of sleepless nights in a cramped community kitchen honing their product and picking up their first customers.
Today, you can find Nomi's Fresh Fruit & Oat Bars in the Dairy Department at your nearest Kowalski's location.