Superior Switchel's owner and founder Melina, a former college hockey player, discovered switchel as a means to replenish and rehydrate after a night on the ice. After graduating college, she was persuaded to sell her switchel at a local, Minnesota farmers market. When she couldn’t keep up with the demand, she decided to turn her passion for sustainable food and waterway conservation into a business. Now, Melina’s switchel can be found in select retailers all over the United States! The Superior line of ready-to-drink switchel beverages are botanically brewed with Non-GMO, Certified Organic, and Certified Vegan ingredients from US farmers.
Superior switchel's mission is to nourish people through delicious, organic, healthy beverages, and the planet through donating 1% of our annual profits.