In June of 2007, Brian and Andrea Strom were living the country life on their very own off-grid homestead in northern Minnesota. That's when a silly conversation turned into inspiration for their granola business. One day Brian said something like "wouldn't it be funny if we made cranberry apple granola and called it Crapola?". Next thing they knew, a business was born.
Somehow Brian and Andrea convinced themselves to actually pursue the idea. With no experience, no funding, no business plan, basically not a clue what they were getting into, they began the slow process of bringing the idea to life. The first test batches of Crapola were made on a wood-fired cook stove at their cabin, and they hosted a granola tasting party, with friends providing feedback on the prototype recipes. Twelve attempts later, the recipe was perfected and ready for the big time. Crapola was officially launched in June, 2007 at a local farmer's market. It was a hit! By the end of summer Crapola was encouraged to approach local grocers to ask if they would carry the granola. Sales were modest at first, and then the brand caught fire. Crapola gained a local following, and was even mentioned by Jay Leno on the Tonight Show (10/29/07 episode), just four months after its inception.
Before Brian and Andrea knew what was going on, the brand had momentum. It was surprising that without advertising they had gotten a product of their own creation on store shelves. Orders from more stores began coming in, and growing the business turned into a full time job. They outgrew the rental kitchen and built their own production facility in 2009. Who would have ever believed that a silly joke could go this far?
Since the humble beginning almost ten years ago, Crapola has grown the product line and the distribution area, put the "fun" in "functional" food, and reminded scores of people about the importance of fiber in their diet, in their own signature style. They have had a lot of fun marketing their granola, but Crapola is serious when it comes to quality. Just like Brian and Andrea learned in farming, it's worth taking extra time and effort to do things the best way. Crapola wants to sincerely thank our "regular" customers for supporting us all these years!
Find Crapola Granola in the grocery department of your nearest Kowalski's location.